Paul Baer

Head of CyberSource Managed Risk Services, Cybersource

Maximize revenue. Optimize conversion. Improve customer experience. Minimize fraud.

In my current role as Head of CyberSource’s Managed Risk Solutions in North America and throughout my 18 years working in fraud prevention, I have dedicated my career to helping the ecommerce community achieve these four seemingly competing objectives.

By viewing risk strategies through the lens of Revenue Capture and Conversion Optimization, I lead a team that strives to bring positive impact to all aspects of not only the customer journey but also the merchant experience.